Coloquio de Filosofía
Graphics for a classical-thought colloquium at Universidad de Valparaíso: a printed poster for the Humanities faculty and an adaptation for social media.
Context
The Philosophy Education program at Universidad de Valparaíso was organizing a colloquium on classical thought —«En nuestro jardín de letras» (In our garden of letters)— and needed graphics that would work both in print, to promote the event around the Humanities faculty, and digitally, to spread the word on social media.
It was a small, very focused commission: a single, carefully crafted graphic piece that solved the official poster and its life across different formats and supports.
Process
I started from the idea of the «garden of letters»: the garden as a space for thought —as old as the philosophical schools— crossed with the study of literature. That gave rise to the visual direction, weaving a botanical texture inside the typography itself.
I built a clear, high-contrast typographic hierarchy so the essential information —title, dates and venue— could be read at a glance, even from a distance on a wall. The classical bust and the plant pattern ground the theme, while the green-and-neutral palette keeps it sober and contemporary.
Everything was designed to scale well: the same graphic system, different framing depending on whether it lived in print or on screen.
Solution
A single graphic with two lives: the printed poster, meant to be hung around the Humanities faculty, and a square adaptation to post on Instagram and reach people through social media.
The same identity —typography, plant texture and classical bust— stays recognizable jumping from paper to screen, without losing legibility or character.
Impact
The result is a small but complete piece: graphics that gave the colloquium a face, ready to print and to circulate online, solving one message across very different supports.