Mi Huella

Context

Mi Huella is a concept test around the carbon footprint and personal environmental impact: an exploration of how a digital product could communicate and make tangible a subject that is abstract and often feels distant.

It was a self-initiated exercise, focused on visual and brand exploration rather than a complete functional flow.

Process

I explored an identity and a visual language for the concept —tone, color, typography and app and landing imagery— aiming to make the carbon footprint feel close and actionable.

I worked on app mockups and a landing page as pieces of the exploration, testing how the product would look and feel.

Solution

A defined brand and interface direction for Mi Huella: a coherent, appealing face for a carbon-footprint product, ready to evolve into something real.

Impact

As an exercise, Mi Huella shows the move from an abstract theme to a concrete visual proposal: taking an environmental concept and giving it a clear identity and a believable interface.