Riivi

Context

Riivi is a streaming platform devoted to 100% Latin American film and series, with a catalog of hundreds of titles. It started with a free, ad-supported model (AVOD) and later added a paid premieres tier (TVOD, “Riivi Estrenos”), with a presence across several countries in the region.

The design challenge was to hold one brand and one experience across multiple devices —mobile app, web and TV— and to leave the product ready to scale toward its transactional tier.

Process

I designed the experience on several fronts at once —mobile app, web and TV— alongside the design system that unified them. I worked on navigating an extensive catalog, the content pages and the player, and designed the new paid premieres tier (TVOD) end to end: from the premiere page to the purchase flow.

I built a design system that kept visual consistency across platforms and made it possible to scale the product without rebuilding every screen, speeding up work with the development team on each device.

Solution

A consistent multi-device experience: discovering and watching Latin American content on mobile, web and TV under one identity, with a design system that supported the launch of Riivi Estrenos (TVOD).

Impact

Riivi went from a free platform to one with paid premieres, keeping a coherent experience across all its devices. The design system remained as a foundation to keep growing in catalog and new tiers without losing consistency.