SmartPack

Website designed and built in Webflow CMS Pro.

Role: Design & development (Webflow CMS Pro)
Links: Sitio ↗Figma ↗

Context

SmartPack is a Chilean company in the food packaging and processing industry: sustainable packaging, machinery and automation for plants, technical services and training, with a presence across many sectors of the food industry.

With such a broad, technical offering, it needed a site that would organize it and present it clearly and professionally. I took charge of both the design and the development of the site end to end, in Webflow CMS Pro.

Process

I organized an extensive offering —packaging, machinery, services and training, across several food sectors— into a clear, navigable information architecture.

I designed the interface and then built it myself in Webflow, setting up a CMS that lets the team maintain and update content —products, sectors and news— without depending on development for every change.

Wireframes & design — From wireframe to final design in Figma, before building in Webflow.

CMS structure — The content tree that lets the team maintain the site without depending on development.

Solution

A clear, professional corporate site, with the technical offering organized by type and by sector and manageable from a CMS. Design and development in one hand, with no hand-offs or losses between roles.

Packaging — The sustainable packaging section.

Packaging products — The packaging offering in detail, organized and navigable.

Machinery — The section for equipment and plant automation.

Machinery products — The machinery catalog presented by type.

Impact

SmartPack was left with a web presence that matches its positioning —technology, sustainability and circular economy— and with the autonomy to keep the site up to date thanks to the CMS.