XCELLENZ

Website designed and built in Webflow.

Role: Design & development (Webflow)
Links: Sitio ↗

Context

XCELLENZ is the new company from the same team behind SmartPack: after the split, the marketing and product team brought me back to design their website from scratch, this time with a different structure and its own branding. It stays focused on operational excellence for the food industry —eco-design solutions (its XC lines), machinery, efficiency and maintenance— under an “Industry 5.0” vision.

The positioning shifted in tone: where SmartPack leaned more toward sustainability, XCELLENZ bets on a more technological visual language, under the idea that “XCELLENZ is the future.” I took charge of both the design and the development of the site in Webflow.

XCELLENZ is the future — The new visual language, more technological than SmartPack’s.

Process

I structured an extensive catalog —eco-design lines, equipment and services— into a clear architecture, thought out for an industrial client who arrives looking for specific solutions.

I designed the interface and built it myself in Webflow, with a more technological visual language, aligned with the idea that “XCELLENZ is the future.”

Portfolio categories — The offering organized into clear categories for the industrial client.

Markets — The food-industry sectors XCELLENZ targets.

Solution

A clear, technical corporate site that presents the portfolio by line and by service and communicates the Industry 5.0 proposition with a professional tone. Design and development in one hand.

Product pages — The XC lines presented with a technological, understated language.

Impact

XCELLENZ was left with a web presence that matches its proposition —technology, efficiency and sustainability— and an organized foundation to keep adding products and services.